<![CDATA[Bob Lutz, GM, on the Chevy ad campaign]]>Since I talked about the Chevy ad campaign the other day, thought I’d link over to Bob Lutz Ed Peper who responds on GM’s behalf on the Chevy campaign. “…it sure got people talking about the Tahoe,” he writes, “Which was the whole idea, after all.”
What’s the ROI of having an executive blog? I don’t know, but I like GM a little more today than I did yesterday cause of Ed’s response.
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