What did I tell Nestle when someone asked “how do you start?”

Listen. Listen. Listen. Er. Technorati. Technorati. Technorati.

Link to your enemies. It takes away their karmic power.

I told Quixtar to link to everyone who says that Quixtar sucks. There are QUITE A FEW!

Why do that? Well, it takes away our power to poke at your negative spots if you openly admit them. That turns throwing rocks through your front window into a boring exercise.

By the way, I agree with Andy Lark that we should be nicer to new companies that try the bloggy Web. At least give them a couple of weeks to get settled into their new homes before we start lobbing rocks through their front windows. Of course, I doubt anyone will listen to me because these companies came into the bloggy Web so late that the mob isn’t gonna automatically be nice the way they were to me three years ago.

Shel Holtz noticed that they got inspiration from Channel 9. Very honored, thanks!