<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[Scobleizer]]></provider_name><provider_url><![CDATA[http://scobleizer.blog]]></provider_url><author_name><![CDATA[Robert Scoble]]></author_name><author_url><![CDATA[https://scobleizer.blog/author/scobleizer/]]></author_url><title><![CDATA[Google proves advertising industry is quite&nbsp;robust]]></title><type><![CDATA[link]]></type><html><![CDATA[<p><a href="http://finance.google.com/finance?q=GOOG">Google&#8217;s profit doubles</a>.</p>
<p>I&#8217;m here talking with Pete Flint, CEO of <a href="http://www.trulia.com/">Trulia</a>, a real estate search engine, and I just told him that <a href="http://www.internetoutsider.com/2006/09/index.html">Henry Blodgett was wrong</a> and <a href="http://scobleizer.wordpress.com/2006/09/19/the-advertising-problem-of-the-web-industry-banner-ads/">I was right</a>. Pete agrees.</p>
<p>But, <a href="http://www.internetoutsider.com/2006/10/dear_google_bul.html">Henry is sticking to his guns</a>.</p>
<p>Truth is that Google is the new Yellow Pages. If you aren&#8217;t advertising on Google you simply aren&#8217;t in business because most searchers who are looking for things like &#8220;San Francisco Real Estate&#8221; are using Google. That&#8217;s not me saying that, it&#8217;s Pete. He&#8217;s showing me his referer logs, and they definitely show that Google sends more traffic his way than any other search engine.</p>
<p>Anyway, I believe Henry is wrong. I think Google is still gaining strength in the advertising market when compared to Yahoo and Microsoft. With YouTube entering the picture Google is positioned to gain even more.</p>
<p>There&#8217;s still lots of businesses out there who don&#8217;t realize that Google is the new Yellow Pages. But, as stories like what Pete just told me get around, more businesses will start advertising on Google.</p>
<p>To underscore that. <a href="http://today.reuters.com/news/articleinvesting.aspx?type=marketsNews&amp;storyID=2006-10-19T220329Z_01_N19453511_RTRIDST_0_TECH-GOOGLE-EARNS-UPDATE-3.XML&amp;pageNumber=1&amp;imageid=&cap;=&amp;sz=13&amp;WTModLoc=InvArt-C1-ArticlePage1">Reuters reports</a> that Google&#8217;s growth rate is TWICE that of eBay, Yahoo, or Microsoft&#8217;s growth rate. Translation: Google is outrunning any softness that might be in the marketplace (at least in the short term) through its growth. That&#8217;ll continue unless the economy takes a turn for the worse (and, according to every number on CNBC lately, shows signs of picking up, not weakening further).</p>
<p>Now, yeah, Yahoo and Microsoft are coming out with advertising systems that act a lot like Google&#8217;s does, but it&#8217;s going to be hard for those search services to convince new advertisers that the hottest traffic is there.</p>
<p>Pete certainly doesn&#8217;t believe that Google is losing any share to Yahoo and Microsoft.</p>
<p>Translation: Henry is wrong. He&#8217;ll continue to be wrong. As long as the economy doesn&#8217;t get hit hard by something none of us are forseeing.</p>
<p>Oh, and Steve Rubel, <a href="http://www.micropersuasion.com/2006/10/watch_out_start.html">you are wrong too</a>.</p>
<p>Disclaimer: I don&#8217;t own shares or have any interest&nbsp;in any of the big three search and advertising companies.</p>
<p>UPDATE: <a href="http://gigaom.com/2006/10/19/google-ad-slowdown-what-slowdown/">Om Malik agrees with me and takes a subtle potshot</a> at those who bought into the Blackfriars&#8217; report, as Rubel did.</p>
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