Remember a few days ago when I was raving about MyPunchBowl.com? Well, Maryam and I talked Chris and Ponzi into trying it out (they were going to use evite). Turns out that in real-world usage (Chris wrote up his experiences with it on his blog) it isn’t as shiny as when you get a few-minute demo. I think Chris nailed a marketing challenge with lots of new startup companies: how do you convince us that your service is worth the learning and trial time?

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