On Monday AMD announced a new chip. Code-named “Barcelona.”

As part of the press tour they did they invited me to have a chat with Hector Ruiz, AMD’s CEO.

Thanks to Rocky Barbanica for running the cameras and doing the editing here. Two-camera shoots sure look nice!

I loved when one of the PR team noted “you guys sure setup fast.” Turns out other video crews need an hour to setup. We were ready to go in a couple of minutes. I love that Rocky is able to run two cameras, keep audio going, and do all the editing. We’re working on stepping up our game and this is a hint of things to come.

Why is getting in and out fast important? Because we only had a few minutes of his time. Getting invites back to talk again with people like Hector hinges on not being a pain-in-the-ass to deal with.

Hector is a guy I could spend a lot of time talking with. I wish I had asked a few questions about his background. But when you have only a few minutes you tend to stay on topic and today that topic is datacenter-oriented 64-bit quadcore chips.

I try to learn something from these interviews and heard a term I hadn’t heard before. Turns out that AMD is planning on putting a lot more on processors in the future than just transistors.

Hope you enjoy.