“From a content perspective there are loads of games that aren’t being made that we’d like to make. Def Jam Rapstar is just the first of many games were we think there are segments of the market that aren’t being catered to what-so-ever,” offered Nicholas Perrett, CEO of 4mm, speaking in an exclusive interview published today. “We felt there was a really unique game we could bring to the music market.

“The same goes for some of the other titles that we’ve got, some of the browser-based games that we’re working on to address different types of gameplay, different platforms that other people aren’t doing that we think should be done. There’s lots of blue ocean out there that we should be making games for.“

Years ago, people said “Blue Ocean Strategy” was ‘Nintendo Propaganda’ or Reggie’s ‘marketing’. But now other game companies are using it.

As this generation ends, more and more companies are going to be resembling Nintendo and their philosophy.

People wonder why I study Nintendo. Is it fanboyism? Why do it? The answer is very simple. To understand gaming of tomorrow, just look at Nintendo of today. I hope every game company does the ‘Blue Ocean Strategy’. At least then the copycat syndrome of the “Game Industry” will stop.