<![CDATA[Email: “Blame the marketing!” says Iwata]]>

“We are to blame,” he said. “We relaxed our [marketing] efforts, so the consumers today still cannot understand what’s so good and unique about the Wii U. Because we’re always trying to be unique, it takes some energies on our side to [make] people understand the real attractions about whatever we are doing.”

And here we go againBlaming the marketing is exactly why Miyamoto thinks the Virtual Boy failed. No joke!

Here is Miyamoto blaming marketing for the Virtual Boy’s failure:

Miyamoto: Yeah. It can’t be helped. Which is exactly why at the time I thought it was extremely important to portray it properly, including advertisements and sorts to the effect that it’s not a full-scale platform.

Iwata: But you weren’t a main player on that device, so you couldn’t say anything.

Miyamoto: I didn’t have the authority.We just didn’t ‘understand’ the Virtual Boy. Damn that marketing!

Nintendo has created an alternate reality where they never make anything wrong. If a product doesn’t sell, the error is always in the marketing. Always.

I don’t expect Nintendo executives to admit the console’s flaws this early in the life cycle. But I do expect them not to talk to us as if we are idiots.