<![CDATA[Email: Experience bars]]>
It looks like even some appliances have experience bars now, Volkswagen has a “Smiledrive” feature which may as well be an experience bar for your car:
.
“Everytime you encounter another Volkswagen with SmileDrive, you get a punch. At the end of your drive, you’ll learn how many punches you’ve collected”
.
“You’ll recieve stickers for special moments on the road such as late night rides, extra long hauls and crack of dawn commutes”
.
.
Fortunately I don’t think this has caught on, people aren’t driving their Beetles 24-7 and bragging about it, most younger folk see driving (let alone car ownership) as a chore rather than “an expression of freedom”.
.
Prior to this, some car companies would give you fine metal emblems for driving one of their cars so many miles, but no one really bragged about it. What gets peoples attention is something in good shape.
Oh dear.
]]>