(Agency: Jung von Matt, Berlin)

I hate this great ad. It’s wonderfully produced: creepy, dark, and disturbing. I hated it. The whole Hansel and Gretel allusion is evident but subtle. She cooked a perfectly innocent looking cookie selling kid… I felt bad which I hated. The whole deal made me feel uneasy and weirded out, which was precisely the point. I loved hating it.

Via ibelieveinadv