<![CDATA[campbells: hunger disappears.]]>This time of year there’s usually a good deal of charity to go with all that holiday-driven consumerism. Here’s a great example of how the intersection of advertising and idealism can be simple, meaningful and effective.

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Leo Burnett Toronto set up this “Hunger” installation with 4820 cans of Campbells soup. Shoppers were inspired to buy cans and donate them to a local food bank. As the cans were donated, “Hunger” slowly started to disappear. The visual is powerful, the marketing is subtle and in the end food gets donated to a good cause. Well done.

Via directdaily


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