<![CDATA[discovery channel: “i love the world”.]]>If you’re a Discovery Channel geek like I am you’ll get a major kick out of this ad. And, if you’re not a Discovery Channel geek like I am, you’ll want to be after watching this. Which is what makes it such a kick ass ad.

(Agency: 72andSunny. Director: James Rouse. Production: Outside)

Singing Egyptologists… what more do you need? There are little things that take a grade A spot and turn it into an A+. In this one, it’s clearly Stephen freakin’ Hawking singing “boom de yadda” at 0:53. That was pure win. Plus the tagline “The Earth is Just Awesome”… the casual use of one of my favourite words – “awesome” – that was, well… awesome.

Thanks to The Denver Egotist

]]>