<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[shape+colour]]></provider_name><provider_url><![CDATA[https://shapeandcolour.wordpress.com]]></provider_url><author_name><![CDATA[Jeremy]]></author_name><author_url><![CDATA[https://shapeandcolour.wordpress.com/author/shapeandcolour/]]></author_url><title><![CDATA[hp + framestore: in the&nbsp;air.]]></title><type><![CDATA[link]]></type><html><![CDATA[<p>This looks so slick. Killer VFX work from the amazing <a href="http://www.framestore-cfc.com/"><span style="color:#ff6600;">Framestore</span></a> for HP&#8217;s latest spot &#8220;In The Air.&#8221; I dig the American Beauty-esque score too. Totally tight. The reflection in the astronaut&#8217;s helmet is so hot. It makes me want to be a better man. That&#8217;s how good it is.</p>
<p><a href="https://shapeandcolour.files.wordpress.com/2008/11/intheair.jpg"><img loading="lazy" data-attachment-id="2659" data-permalink="https://shapeandcolour.wordpress.com/2008/11/28/hp-framestore-in-the-air/intheair/" data-orig-file="https://shapeandcolour.files.wordpress.com/2008/11/intheair.jpg" data-orig-size="500,254" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}" data-image-title="intheair" data-image-description="" data-image-caption="" data-medium-file="https://shapeandcolour.files.wordpress.com/2008/11/intheair.jpg?w=300" data-large-file="https://shapeandcolour.files.wordpress.com/2008/11/intheair.jpg?w=500" class="aligncenter size-full wp-image-2659" title="intheair" src="https://shapeandcolour.files.wordpress.com/2008/11/intheair.jpg?w=500&#038;h=254" alt="intheair" width="500" height="254" srcset="https://shapeandcolour.files.wordpress.com/2008/11/intheair.jpg 500w, https://shapeandcolour.files.wordpress.com/2008/11/intheair.jpg?w=128&amp;h=65 128w, https://shapeandcolour.files.wordpress.com/2008/11/intheair.jpg?w=300&amp;h=152 300w" sizes="(max-width: 500px) 100vw, 500px" /></a></p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe class="youtube-player" width="480" height="0" src="https://www.youtube.com/embed/_p5D-4LrCB4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en&#038;fmt=18&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation"></iframe></span>
<p>(Agency: Goodby Silverstein. Director: Dante Ariola. Production: MJZ.)</p>
]]></html><thumbnail_url><![CDATA[https://i0.wp.com/shapeandcolour.wordpress.com/files/2008/11/intheair.jpg?fit=440%2C330]]></thumbnail_url><thumbnail_width><![CDATA[440]]></thumbnail_width><thumbnail_height><![CDATA[224]]></thumbnail_height></oembed>