<![CDATA[virgin mobile: screw you recession!]]>I don’t normally talk about my own work on here much, but Virgin Mobile’s new campaign (which I obviously helped worked on) is getting some big buzz. We started it off with a huge billboard installation at the corner of Yonge and Dundas in Toronto. Oddly enough, the balcony from my place looks across a park… right into the corner of Yonge and Dundas Square. So basically I fall asleep staring at my own copywriting on a gigantic billboard. There are worse things…
Last Friday the billboards and the impending campaign got profiled by Jennifer Wells in the Globe and Mail and the billboards got some talk time on Stimulant. We’re working right now on a very cool website, Screw You Recession!, that’s launching very soon. So stay tuned…
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