a) If done well, it’s really fucking awesome. b) It can be cheap, and is an amazing technique for low-budget or up-and-coming artists to create cool motion design.

Plus, if you’ve ever seen how gruelingly, excrutiatingly, painfully long it takes to create, it’s amazing how much love has to be put into it. As long as it’s being used to create something true and beautiful, it shouldn’t matter how many times you’ve seen it before. That would be like saying Impressionism is played out because Manet did it all before Monet. And, if you said that, you’d be an idiot.

There’s always room for more of something awesome.

Besides just being generally hot, “Sorry I’m Late” is even more impressive when you realize that Blink’s Tomas Mankovsky created it with stop motion, shooting a bunch of stills on a gym floor from a camera suspended from the ceiling. That, my friends, is bad ass. No matter how many times you’ve seen it.

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Via Rocketboom