Kid Cudi’s establishing a rep for hot videos (check out the equally good vid for “Day and Night”) and he steps it up again with the clean, cinematic, and razor sharp split-screen vid for “Make Her Say”, featuring Kanye West, Common, and with a insidiously cute and catchy hook from Lady GaGa’s “Pokerface.” Not bad company.

Directed by Nez Khammal at Colonel Blimp, with post-pro at The Mill.