What I have learnt from this is that the people that go to football games will hardly ever buy a match day programme. This means that I need to offer something new with my programme that will cause this audience to buy it.

From this I now know that my target audience want all of these features in a match day programme. I need to make sure I include all of this and most importantly I need to include a player interview, team sheet and a statistics page.

I now know that I should go for a more cartoonish and creative approach to my programme as that is what the audience prefer.

My results were quite mixed with this question. I know that I should price my program between £1 and £4. I will most likely re-ask this question in my questionnaire and make the answer options less confusing.